PharmaSight Research LLC offers skillfully designed and executed qualitative marketing research
studies throughout all stages of the product lifecycle. We provide exceptional moderating of in-depth
interviews and focus groups with a variety of healthcare professional and consumer audiences, as well as strategic thinking
to help your team meet its marketing challenges.

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MARKETING
RESEARCH

  • New/Early Stage Products
  • Market dynamics
  • New product/concept assessment
  • Thought-leader input
  • Clinical trial design parameters exploration
  • Licensing opportunity evaluation
  • Products Preparing for Launch
  • Positioning
  • Message development
  • Creative concept testing
  • Promotional materials assessment (sales materials, journal advertisements)
  • Objection handling, sales force guidance
  • Competitive detailing evaluation
  • Patient journey
  • Healthcare systems decision making (managed care, hospital, long-term care)
  • Patient and family/caregiver involvement
  • Recently Launched and Mature Products
  • Message recall and impact
  • Message Convergence (communication loop between sales force and HCP customers)
  • Usage uptake diagnostics
  • (users/non-users, slow adopters)
  • Market expansion opportunity (new indications, new audiences, new treatment settings)
  • Repositioning/new campaign development
  • Input for Phase IV studies
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RESEARCH
METHODS

  • In-depth interviews
  • Focus Groups, mini groups, decision committees
  • In-person, telephone, web-assisted, webcam platforms
audience

AUDIENCES

  • Physicians (virtually all specialty groups)
  • Nurse Practitioners, Physician Assistants
  • Nurses, Medical Assistants, Office Practice Managers
  • Pharmacy Directors, Clinical Pharmacists, Staff Pharmacists
  • Patients, Family/Caregivers
  • Health Systems Decision Makers (managed care, hospital, long-term care)